It is selling a fragrance for both males and females, thus explaining why there is both a male and a female on the ad. You can tell that this product is being sold because there is a picture of the fragrances on the bottom right hand corner of the ad. There is also a small print with the words " Fragrance for men and women". Kenneth Cole productions, Inc. is an American fashion house founded in 1982 by Kenneth Cole. It is known for fashion and accessories for men and women, the original and most expensive being, watches and fragrances. If i didn't know what Kenneth Cole was when seeing this ad, i would think it was selling something sexual. The models in the background seem to grab more of my attention then the small image of the fragrance.They are about to kiss, and being very passionate with one another. Also, the color white seems to stand out and grab my attention. The bold text saying in large letters, "WEAR ME OUT" seem to stand out as well. It seems to have double meaning; something sexual and something refering to the fragrance(basically to use it). The woman and the man seem to the sell me the item, they are both very attractive. Also, the "sexyness" of the ad is very effective. The target audience for the ad is the rich and also for those who love exotic fragrances.
Ad: Pg. 100 in the Contemporary Reader
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